Clear Vision, Authentic Flavor: The Story of 2020 Market Scratch Kitchen & Bar

The story of 2020 Market Scratch Kitchen & Bar is one of crystal-clear vision, unwavering commitment, and the resilience of the human spirit—all rooted deep in the charming heart of Georgetown, Texas.

2020 Market came to life over a round of golf between Manuel and Morgan. At the time, Morgan McLaughlin was the Vice President of Novak Construction, and he and Manuel decided to go into business together to build a restaurant perfectly suited for The Summit. Morgan having the construction background and Manuel having the restaurant background. It really was the perfect partnership.

The Uncompromising Commitment to Scratch

From the moment the doors swung open in 2019, the core concept was simple yet revolutionary: farm-to-table and made-from-scratch.

“Nothing on our menu arrives pre-made—this isn’t just a marketing promise; it’s a commitment to authenticity and quality.” — Manuel Martínez

This dedication turns their kitchen into a laboratory of authentic flavor. They choose quality over convenience every time, operating on the belief that great food must be crafted with intention, never shortcuts.

Decoding the Name “2020” The name isn’t just a number; it is a philosophy.

• “2020” symbolizes the clarity, balance, and focus that guides their approach to every dish and guest experience.
• “Market” speaks to their commitment to sourcing the freshest ingredients.

More Than a Restaurant: A Backyard for the Community

Located at 1500 Rivery Blvd, 2020 Market was designed to be a “third place”—a home away from home. Manuel’s favorite part of the job is witnessing this vision come to life: seeing the smiles, hearing the laughter, and knowing their food is the centerpiece of a special moment.

The atmosphere is designed for connection:

• Welcoming Convenience: Guests are greeted with complimentary valet parking.
• Vibrant Evenings: The spacious open courtyard comes alive with live music every Friday and Saturday evening.
• Play & Relax: It’s a destination for all ages, featuring ping pong, corn hole, and a cozy grand fire pit surrounded by rolling chairs—perfect for family gatherings.

Forging Resilience Through the Storm

The business faced its ultimate test just three months after opening. The year 2020—which stood for “clarity” in their name—ironically brought the confusion of the COVID-19 pandemic.

A sudden shutdown forced the new business to pivot immediately. “We overcame it by staying flexible, creative, and focused on our mission,” Manuel recalls. They adapted by developing takeout and delivery options, leaning heavily on their team and the local community. The crisis didn’t break them; it reinforced the value of resilience and forged an unbreakable bond with the people they serve.

Rooted in Williamson County

Choosing Georgetown was a deliberate move. The area’s energy, charm, and strong sense of community aligned perfectly with the owners’ vision. Today, that partnership has grown into active, heartfelt philanthropy.

Giving Back

• Williamson County Children’s Advocacy Center (WCCAC): They are proud partners, donating proceeds—including a dollar from every kid’s meal—to the cause.
• Community Support: They actively support Candlelight Ranch, Isaiah House 117, local schools, and the Boys & Girls Club.

For the owners, the greatest reward is the loop of gratitude: hearing guests share how wonderful their dining experience was, and carrying those compliments back to the dedicated staff who made it happen.

A Look Ahead (And a Peek Behind the Curtain)

Want an insider secret? Take a closer look at their logo. Often mistaken for a simple wheat motif, it cleverly incorporates the number 2020 into the design!

Looking to the future, the community has a delicious reason to celebrate. In January 2026, 2020 Market will launch a brand-new breakfast and brunch menu. Guests can look forward to unique, curated breakfast dishes served seven days a week, starting at 8:00 AM.

The story of 2020 Market Scratch Kitchen & Bar is a powerful testament to authentic food, genuine hospitality, and the enduring strength of a community-first approach.